Get better replies with Otto: 2 in 5 people reply across our clients' campaigns

Across our clients' campaigns since August 2026, 318 of the 794 people contacted replied (40%), 52% accepted the LinkedIn invitation, and 35% of messages led to a demo booked through Otto. In our own campaigns, people with a reason to talk replied at 26%, against 3% from a cold list.

Amaan AslamCo-Founder · GTM PUBLISHED12 OCT 2026 READ4 MIN

794people contacted across our clients’ campaigns318replies, 40%291of 559 invitations accepted, 52%35%of messages led to a booked demo

Most outreach is lost before the first message goes out. The list is cold, so nobody on it has a reason to answer, and the team makes up for it with volume.

With Otto, your team starts from people who do have a reason: someone you met at an event, someone who engaged with your post, an account where a Signal Agent has just seen a new leader, a funding round or a hiring push. Otto then runs a short sequence from your own accounts and stops it the moment someone replies.

What changes for your team

Every list has a reason behind it. Event lists, a post’s engagers and signal-driven accounts go straight into a campaign, so the first message can say why you are getting in touch.
Two touches do the work. A connection request with a short note, then one message once they accept. No long chains of follow-ups.
Replies land with the rep. Everything sends from your own seat and mailbox, a reply ends that person’s sequence, and the thread lands in your inbox, assigned to you.

Across our clients

Since August 2026, our clients’ campaigns in Otto have sent 559 LinkedIn connection requests, 505 LinkedIn messages and 282 emails, all from their own seats and mailboxes. Of the 794 people contacted, 318 replied: two in five. 291 of the invitations were accepted, 52%. And 35% of the messages sent led to a demo booked through Otto.

Our own campaigns

We run our outreach in Otto too. These are LinkedIn campaigns from one seat in September and October 2026, straight from the campaign reports.

Campaign group	People	Replies	Reply rate
Ten campaigns around seven founder and investor events	152	40	26%
People who engaged with one LinkedIn post	14	5	36%
A cold list of revenue operations leaders	574	16	3%

The difference is the reason to reply: a conversation at an event, a comment on a post, or nothing at all.

Step by step

The largest event campaign went to 38 people heading to the same event:

Step	Sent	Result
Connection request with a note	38	12 accepted, 8 replied to the note
Message to those who accepted	9	4 replied

That is 12 replies from 38 people, or 32%. Eight of them answered the connection note itself, before any follow-up.

How Otto runs it

Each campaign is one sequence on a canvas. You set the steps, the waits and the branches, such as “accepted the invitation” or “replied on WhatsApp”, and Otto runs it for every person on the list.

Your own accounts. Everything sends from your seat and your mailbox, so replies come back to you.
Stop on reply. It is on by default: a reply ends that person’s sequence and lands the thread in your inbox.
Every channel. The same canvas takes email, LinkedIn, WhatsApp, Instagram and call steps.

Try it

In Otto, open Campaigns and start from a template, or describe the sequence to Otto and let it draft one. Add the people from an event list or a post’s engagers, check the steps, and launch. From Claude, ChatGPT or Gemini, ask Otto “which campaign has the best reply rate this month?”