LinkedIn posts in your voice

You know the feeling. You ask for a LinkedIn post and get back something that opens with “In today’s fast-paced world”, uses the word “journey” twice and ends with three rocket emojis. It is technically a post, but nobody who knows you would believe you wrote it.

Drafting in Otto now starts from how you actually write.

Otto learns your voice once

Otto reads your recent posts, looks at which ones reached the most people, and writes up your voice profile: what you post about, how long your posts run, whether you use emoji or hashtags, and the topics you come back to. You check it, change anything that is off, and add words you never want to see. Otto keeps that profile and uses it on every draft, so you never have to explain yourself twice. Company pages get a profile of their own, so the company never sounds like it is talking about its weekend.

Four takes, with sources

Give Otto a topic, a link or a signal and it comes back with four takes: one practical, one told as a story, one that pushes back on the usual advice, and one that sells. Pick the one that sounds most like you.

When Otto researches a post, it shows you the sources first. You keep the ones you trust, and only those get cited.

Edit it in plain words

Ask for a sharper hook, a shorter version, or “make it less salesy”, and Otto rewrites it in your voice. Every edit is kept, so you can go back if the third version was better than the fifth. Otto also suggests people and companies worth tagging.

Ways people use it

A post a week without the blank page. Otto knows the topics you come back to and which of your posts reached the most people, so “draft this week’s post” starts from something you would actually say.

Turn a signal into a post. A customer raises a round, a competitor launches, a prospect posts about the problem you solve. Draft straight from the signal on the Signals page and the post starts with what happened.

Plan the month in one afternoon. Draft a few weeks of posts in one sitting, then drop them onto the calendar, a month or a week at a time, and they go out on schedule from your own LinkedIn.

Give your take on an article. Paste a link and Otto drafts your view of it, citing the article you gave it and nothing else.

Post as the company. Company pages have their own voice, so a launch or a hiring post reads like the company, with no “I” in sight.

See who it reached. Once a post is out, Otto shows the impressions and everyone who engaged, and you can add the people worth talking to straight into a campaign.

Nothing goes out on its own. Every draft waits for you to schedule or publish it from your own LinkedIn.

New to Otto Pilot? Book a demo and we’ll show you around.