Workspace
The foundation layer. Tell Otto what you do and who you sell to.
WorkspaceSignalsIntegrationsUsersUsageBilling
What you do · your one-line value prop and context
Industries you target
✓ Save workspace✓Workspace saved
ICP Studio
The judgment layer. Write the rubric yourself, or let Otto draft it from your workspace.
YOUR ICPS★ ElevenLabs — Localization ICP+ New ICP📄 Import from documentThe ★ default drives scoring and searches unless you name another in Otto.
YOUR ICP RUBRIC · 5 WEIGHTED DIMENSIONS✦ Otto drafting from your workspace…✦ Draft with AI · 1 crSave rubric
Pain / Need30%
Company fit25%
Timing / Triggers20%
Buying Power15%
Reachability10%
✓Rubric saved · Otto scores every company against it
← Find LeadsBroadGuidedGTM Agent · web + live databases1,849 CREDITS
Target industry
Media, gaming, edtech, audiobooks
Region
Any country ▾
Keywords (builds the search)
Industries include
Media, Gaming
Exclude
Agencies
Region
US + EU
Company size
1k+
Business model
B2C catalog, global
Signal emphasis
Localization expansion ▾
Deep-score every resultGrade A/B/C on your full ICP rubric · +1 cr/lead
How many
2050100
✦ Find 20 · 20 cr
LIST · 20 COMPANIES+ Add 20 to Leads
Otto scanning the web and our live databases…
1NetflixStreaming & mediaUS—
2CrunchyrollAnime streaming & dubbingUS—
3Walt Disney Co.Media & entertainmentUS—
4Riot GamesGaming · live serviceUS—
5SpotifyAudio & audiobooksSE—
6UbisoftGaming · AAAFR—
7AudibleAudiobook publishingUS—
8StorytelAudiobook streamingSE—
9DuolingoEdtech · languageUS—
10Bandai NamcoGamingJP—
11BabbelEdtech · languageDE—
12WonderyPodcast networkUS—
Market Signals · why-now across the market
Net-new companies with a fresh buying trigger, each with its source, ranked against your ICP.
LEADERSHIPNetflix
New VP, Content Localization appointed
SOURCE · LinkedIn · press release
→ A fresh investment in dubbing and globalization.
EXPANSIONCrunchyroll
Scaling simuldubs into more languages
SOURCE · company blog
→ More titles to dub, exactly where AI voice helps.
LAUNCHRiot Games
New global title with full voice-over
SOURCE · news · job posts
→ Multi-language VO at scale.
HIRINGSpotify
Hiring audio localization leads
SOURCE · LinkedIn jobs
→ Building a localization team right now.
N
Netflix
92
ICP · STRONG FIT
OverviewSignalsPeopleEngage
GTM STRATEGY · OTTO
Netflix is scaling non-English originals across every region. Localization is board-level, with a newly appointed VP of Content Localization owning the budget.
LIVE SIGNALS
LEADERSHIP
New VP, Content Localization appointed
EXPANSION
Scaling non-English originals across regions
WHAT TO DO · OTTO SUGGESTS
1Open with voice consistency across 30+ languages — their exact scaling pain.
2Offer a pilot on two non-English originals to prove turnaround before procurement.
3Reach David Okafor, Head of Dubbing — your champion, tie it to the new VP hire.
Workbooks
Saved tables of leads. Fill one from Find Leads or an import, then launch a campaign straight from it.
NAMESOURCELEADSLAST UPDATED
★Media & Gaming · Localization OTTOOtto · find + score24just now
☆Audiobooks · EMEAImport · Sales Nav6116 Jul 2026
☆Podcast networks · USAttio (CRM import)1814 Jul 2026
Campaigns
+ New campaignMulti-lead email and LinkedIn outreach from your connected mailboxes. Replies land in Replies.
YOUR VOICENOT SET▾ set up
PIPELINE FUNNEL
Leads106
Contacted23
Replied8
REPLY RATE BY CAMPAIGN
Media & Gaming34%
Audiobooks · EMEA21%
Simuldub · Anime12%
OUTREACH · 14 DAYS
Email421
LinkedIn221
EmailLinkedIn642 touches
CAMPAIGNSTATUSLEADSPROGRESSREPLIEDBOUNCEDUPDATED
Media & Gaming · LocalizationLIVE2481just now
Audiobooks · EMEALIVE611322d ago
Simuldub outreach · AnimeDRAFT18003d ago
Voice agents · Edtech (Q3)DRAFT40005d ago
Media & Gaming · Localization
DRAFTAdd people to the campaign, or import a LinkedIn search — they flow in through your always-on connection.
1 · Leads2 · Sequence3 · Sending4 · Launch
ADD LEADS0 SELECTED
Import from a LinkedIn searchImport
David Okafor Head of Dubbing & Globalization · NetflixLINKEDIN
Lena Marsh Director, Content Localization · SpotifyLINKEDIN
Raj Thomas VP, Global Content Operations · NetflixLINKEDIN
Elin Bergstrom VP Content · StorytelLINKEDIN
Rachel Kim Head of Audio · WonderyLINKEDIN
Sofia Rossi Localization Lead · Riot GamesLINKEDIN
Marco Diaz Head of Dubbing · CrunchyrollLINKEDIN
Add 0 leadsSelect all shown
Media & Gaming · Localization
SEQUENCEBuild the play once — email and LinkedIn, with branches. Nothing sends until you launch.
+ Leads enter
24 leads
👀Visit profile
Day 0 · warm up
inConnect
Day 1 · request
inLinkedIn message
Day 2 · if accepted
✉Email
Day 4 · if no reply
if accepted
if no reply
Multichannel waterfall · LinkedIn + email · conditional branching
Draft & Approve
Otto drafts a personal first touch from the live signal. You approve, it sends.
TO DAVID OKAFOR · HEAD OF DUBBING, NETFLIX
✦ PERSONAL TO EVERY LEAD · YOUR EDITS ARE WHAT SENDS
Approve & send
HUMAN IN THE LOOP
Otto drafts
✓You approve
📤It sends · email + LinkedIn
Playbook Intelligence
What's actually winning for ElevenLabs, learned from your closed deals and campaigns.
↻ Re-learn · 2 crLast learned 18 Jul, 18:35
48decided31won17lost39%baseline
YOUR WINNING PATTERN
Deals win when you multi-thread to 3+ buyers early and lead with a concrete turnaround metric, especially when sourced from a fresh market signal. Single-threaded, cold-sourced deals stall below baseline.
Win rate by factor present at close · line = 39% baseline · ▲ vs last learn
BUYING GROUPMulti-threaded (3+ people)
71%▲32
TIMINGEngaged within 48h of a signal
64%▲25
PROOFLed with a turnaround metric
66%▲27
LEAD SOURCESourced from market scan
58%▲19
BUYING GROUPSingle-threaded
22%▼17
DO MORE OF THIS
Multi-thread to 3+ buyers before the demo, and act on signals within two days. Both lift win rate ~30 points.
WATCH OUT FOR
Single-threaded, cold-sourced deals close at just 22%. Disqualify early or multi-thread fast.
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Otto · GTM Copilot1,849 cr
Find media accounts scaling non-English originals, score them, watch LinkedIn, and draft outreach.
On it. Running the whole motion across your workspace.
Found 20 companies
Enriched & scored on ICP
Watched LinkedIn signals
Drafted first-touch outreach
or run Otto fromClaudeChatGPTGemini